In order to keep up with search engine best practices HGregoire Canada’s largest used car dealership required a website redesign. However, since 85% of their visitors come from non-branded organic search engine traffic it was crucial that they didn’t lose any rankings.
Upon completing an extensive SEO audit on their +250,000 pages a full-fledged migration strategy was developed. The strategy that was developed provided a detailed step-by-step walkthrough which outlined:
- A local SEO game plan for each of their dealership locations
- An enterprise friendly strategy for generating unique content at scale
- An advanced SEO blueprint for leveraging out dated content and sold inventory
- A bilingual (English & French) SEO strategy
After implementing the recommendations outlined in the SEO migration strategy HGregoire didn’t just maintain their keyword rankings but, experienced a lift in overall rankings and total organic traffic. This new boost in organic traffic has helped further establish them as the market leader in the used vehicle industry within Canada.