Challenge
Upon going through a complete rebrand and website relaunch, Candor Industries, a printed circuit boards manufacturer, was looking to use this new found momentum to profitably and predictably acquire new customers through a multi-channel digital marketing campaign.
Solution
In order to drive short and long term growth for Candor their campaign was broken into two sections:
- Foundational development – This consisted of doing deep dive into their current digital presence through a variety of audits including SEO and analytics which was then followed by a comprehensive roadmap to outline their path towards success.
- Continuous Improvement — This phase has been all about continuously executed on a living marketing roadmap which includes activities such as CRO, content marketing, digital PR and more.
Results
The results that Candor Industries has and still is experiencing has been astronomical. They’ve successfully become one of the leading resources for anyone in the printed circuit board industry which has not only helped them grow sales but, also build a legacy for their brand.
+3600%
Traffic
+110%
Leads
+75%
Conversion Rate