cityHUNT

Challenge

---

CityHUNT, a corporate team building company, was looking to revitalize their paid media campaign in order to profitably acquire clients across the U.S. after experiencing a decline in performance.

Solution

---

Upon conducting a comprehensive analysis on CityHUNT’s paid media strategy a multi-pronged approach was developed which included:

1. Restructuring their campaign in order become more cost effective by exclusively target B2B rather than B2C searchers
2. Develop dynamic landing pages at scale to improve conversion rate by better matching search query, intent and landing page copy
3. Integrating their CRM to better attribute high and low performing channels, campaigns, and creatives

Results

---

Upon restructuring their paid search campaigns and developing dynamic landing pages, CityHUNT has been able to: